REBEL WRLD presents
New York Fashion Week 2026
UNDERGROUND
Fashion. Culture. Wellness. Community.
Every train tells a story.
UNDERGROUND NYFW · New York
Sep 10–13, 2026
Live now · UNDERGROUND is running in New York
Returning applicant? Complete your portal
Models upload comp cards + confirm sessions. Designers upload logos + confirm payment. Enter the email you signed up with at rebelwrld.app/portal and we’ll send you a 6-digit access code.
Open portal →
Your journey
starts here.
4 days of immersive experiences
Fashion Shows
Showrooms & Presentations
Wellness Activations
Music & Culture
Networking & Parties
Multiple stops.
One destination.
REBEL WRLD.
The Wellness Beauty + Grooming Lounge
Open all 4 days for models & production
Hair · Makeup · Grooming · Skincare · Massage · Recovery · Mental Wellness
Recharge. Reset. Perform.
We are looking for
Models
Casting 9/10 · free wellness lounge · $30/$60 KP + Milo workshop.
Apply
Designers
Showcase your vision.
Apply
Sponsors & Partners
Build brands. Build legacies.
Apply
Production
Directors, crew, techs, stage, set designers & more.
Apply
HMUA
Hair, makeup & nail artists bring the vision to life.
Apply
Media
Photographers, videographers, journalists, content creators.
Apply
Vendors & Showrooms
Pink Bunni pop-up 9/12 — sell, showcase, activate.
Apply
Influencers & Creators
Free industry pass — cover the movement.
Apply
Interns & Volunteers
Learn. Grow. Be part of the movement.
Apply
The Industry Pass · Free
For influencers, content creators & industry professionals
No ticket, no buy-in. We comp creators and industry folks who show up and document the movement. Approved passes get:
- · Complimentary entry to the Sunday 9/13 runway presentation at Loft39 + the rooftop after party
- · Access to the Pink Bunni pop-up market (9/12) and the free casting + wellness days (9/10–9/11)
- · Backstage and BTS content windows (escorted) for reels, vlogs and interviews
- · Wellness Beauty + Grooming Lounge access while you're on site
- · Designer, model and founder intro list so you have people to interview
- · Repost + tag from @rebelwrldirl and inclusion in the official recap
What we ask: post at least 2 pieces of content (story set + one reel/post) tagging @rebelwrldirl, share your handles and reach when you apply, and check in with the media lead on arrival. Passes are limited and reviewed — we confirm by email.
Apply for a free industry passThe 4-Day Journey
Thursday · Sep 10
Casting Day + Wellness Kickoff
American Mime Theatre · 137 W 25th St, NY 10001
- 12:00 – 2:00 PM — Official Model Casting (free)
- 11:00 AM – 3:45 PM — Wellness, Beauty & Recovery Lounge (free, open to all)
- 11:00 AM – 12:00 PM — KP + Milo Model Workshop · $30, or $60 with digitals — led by Milo Thee Only + KP The Legend. The $60 adds 3–5 edited digitals and a comp card.
Pay for the workshop via Posh →Model sign-up · pick your sessions
Friday · Sep 11 · Day 2: Reset
The Model Reset Lounge
11:00 AM – 2:00 PM · American Mime Theatre · 137 W 25th St, Manhattan
- Free to attend — pilates, guided conversation, massages, recovery & more
- Brought to you by Sound Mind and Body Wellness
- Built for models, designers and crew working the week — recover and reset
Saturday · Sep 12 · The Market
Pink Bunni × REBEL WRLD Pop-Up Market
11:00 AM – 6:00 PM · Location TBA, NYC
A one-day NYFW pop-up spotlighting underground designers, vendors, showrooms, vintage, accessories, art + lifestyle. Built to drive real sales and eyes on emerging talent.Market Pass · $250 · 10x10 vendor space, 2 wristbands, brand listing, social feature, buyer exposure, networking + market programming.Want the full moment? Join the show — designer packages start at $500 with runway looks, models, pro photos, press and official marketing.
Vendor Market Pass · $250 — what's included →Payment link emailed after you apply
Also seeking: showroom brands · sponsors · retail partners
Sunday · Sep 13 · Official REBEL FW Presentation
Runway + Rooftop
Loft39 NYC
19 W 39th St, New York
6PM – 8PM
Runway Presentation
Wellness Lounge · 2PM – 6PM
Rooftop After Party · 9PM – 11PM
Music. Culture. Iconic views. The celebration.
Ride with us.
Rebel with us.
Next stop · Sep 20–21
UNDERGROUND LDN
London Fashion Week — runway + showroom market 9/20, Reset Lounge, panel and industry mixer 9/21. Designers, models, sponsors, vendors, wellness activators & partners: apply now.
Explore London
Global Exposure
Creative Collaboration
Brand Visibility
Cultural Impact
Community Powered